BROOKE ALEXA WILSON

wilsonba@live.unc.edu / 919-244-1067 /101 Elstow Ct., Cary, NC 27519 / Linkedin.com/brookewilson3
 

Education

University of North Carolina at Chapel Hill (UNC)                                                                       (Graduation: May 2016)                                                                                     

  • B.A.— Strategic Communication, UNC School of Media and Journalism
  • Minor— Music
  • UNC Business Essentials Program, UNC Kenan-Flagler Business School


Leadership & Experience

NCWorks Career Center of Orange County (PR Service-Learning Intern)                                    (Aug.—Dec. 2015)

  • Worked in team of students to assist non-profit client in PR outreach
  • Crafted PR documents to develop client’s comm. strategy (PR plan, comm. audit, news release)
  • Developed creative promotional content (brochures, infographics, logos, social media content)

UNC Student Life & Leadership  (Ad/PR Research Service-Learning Intern)                               (Aug.—Dec. 2015)

  • Worked in team of students to research client’s target audience and find branding solutions
  • Completed quantitative and quantitative research (survey, literature review, content analysis,                                                                                                                                                                                              participant observation, focus group, personal interview, data coding, qualitative write-up)

Communication Study Abroad: Chile (Pontificia Universidad Católica de Chile)                     (Feb.—June 2015)

  • Completed four courses on digital communication and leadership, entirely in Spanish

BCS, Inc. (Communications Intern)                                                                                                                 (May—Aug. 2014)

  • Crafted digital comm. for U.S. Dept. of Energy’s Biomass 2014 conference (B14) of 580 attendees
  • Managed email account as the voice of B14 to reach out to bioindustry experts and answer questions
  • Presided over B14 poster competition for industry professionals to showcase their work

UNC Institute for the Environment (Intern and Founder of Solo Cup Recycling Project)      (Jan.—May 2014)

  • Developed UNC’s first program to recycle Solo cups at fraternities, resulting in 6,708 recycled cups
  • Crafted infographics, emails and social media posts to inform and entice fraternities to participate

French West Vaughan (PR Intern)                                                                                                                   (June—Aug. 2013)

  • Produced written PR deliverables (creative briefs, emails, social media content, PR plans, fact sheets)
  • Worked with clients like Fretlight, Soccer.com, Roses and Chicken Cock Whiskey


Arts & Music

UNC Tarpeggios A Cappella Group (Public Relations Consultant)                                              (Jan. 2016—Present)

  • Manage social media accounts, publicize events, and find performance opportunities

UNC Pauper Players (Publicity Staff, Performer)                                                                            (Aug. 2014—Dec. 2015)                                                                         

  • Generated creative social media content to publicize three sold-out shows
  • Performed in musicals such as Avenue Q, Little Shop of Horrors and Sweeney Todd

Musical Empowerment (Voice Teacher/Public Relations Chair)                                                  (Aug. 2013—Present)

  • Volunteer as voice teacher for two young students that cannot afford lessons
  •  Create lesson plans and incentive program to motivate students to practice

 

 Applicable Courses

| PR Writing | Ad & PR Research | Strategic Management of Comm. | Digital Media Workshop | Intro to Ad & PR | Public Affairs Writing |                                                                                                                  Organizational Leadership | Comparative Analysis of Journalism | UNC Business Essentials | Intro to Economics |                                                                                                                                                                                Ethics of Journalism & Mass Comm. | News Writing | Intermediate Spanish |